Will You Answer The Call?

Women all over the world are discovering the thrill of owning and riding motorcycles. Are you interested in joining the adventure? We Ride-The Harley-Davidson®Guide for Women is the women's motorcycle manual that'll get you started: from motorcycle safety education, to your first Harley-Davidson or Buell® motorcycle purchase, to the ins-and-outs of customizing and gearing up. Prepare to change lanes and learn what it means to take control of your own handlebar.

We Ride-The Harley-Davidson Guide for Women

Pick up your copy Beartooth Harley-Davidson/Buell.

Over the past decade, women have increasingly embraced the sport of motorcycling – seeking the freedom and escape associated with an open road, polished chrome and a sweet sounding engine. Currently 12% of new Harley-Davidson purchasers are women, compared to just 4% in 1990. The Motorcycle Industry Council estimates that one in 10 U.S. motorcyclists is a woman.

But while thousands of women live their lives on the open road, many remain stuck in neutral and unsure where to start, commenting that “I would love to learn how to ride, but …”  To help, Beartooth Harley-Davidson/Buell hosts free, women-only Garage Party event at their dealership.

Intimidation-Free Zone

The Harley-Davidson Garage Party event provides an inviting environment for women to learn more about motorcycling and to meet other women who are interested in riding. Party guests can expect activities that will be both entertaining and informational with topics including a review of the basic motorcycle controls, how to customize a motorcycle’s ergonomics and how to choose proper riding gear.

“Women and men ride for the same reasons – freedom, adventure and individuality…its how they get going that can take a different path,” said Jerry Wilke, vice president of customer relations, motorcycle product planning and marketing for Harley-Davidson Motor Company. “Women tend to spend more time investigating the sport prior to getting involved. Garage Party events give women an interactive way to gather information and have fun doing it.”

The Party Plan

Garage Party event attendees are organized into small groups, getting their first taste of the camaraderie that goes along with riding. Groups will visit four informational stations, including:

• 'Motorcycle Orientation’ to learn the basic differences between Harley-Davidson and Buell motorcycle families.
• ‘MotorClothes’ to discover the important attributes needed in motorcycle gear.
• ‘Customization’ to learn how to customize a motorcycle to reflect a rider’s personal style and ergonomic needs.
• ‘Self-Service’ to show that just about anyone can handle the weight of a motorcycle.

Between stations, women get the chance to interact with each other, as well as hear from women who are already living their motorcycle dreams.

Garage Party events give women a no-pressure chance to learn, socialize and ask questions. We’re excited to provide an event like this for women who are looking for information about getting into the sport but just aren’t sure how to do it.”

The women-only Harley-Davidson Garage Party event is free for any woman who is looking to take the next step to get behind the handlebars. Space is limited, so interested women should reserve their spot by calling Roxie at Beartooth Harley-Davidson/Buell at (406) 252-2888.